
Insights
What the engines say, checked against the source.
Short, sourced answers to the questions site owners ask about Google and AI search, with a clear verdict and what to do next.
- The answer in the first paragraph, the evidence after it
- Every source linked, so you can check it yourself
- Written by the person who does this work for clients

3
Articles published
7
Topics covered
Linked
Sources in every article
1 author
No ghostwriters
All articles
Browse by topic.

2 October 2026 / 11 min read
Does llms.txt Do Anything? What AI Companies Have Said
Google says Search ignores llms.txt, and no major AI crawler documents reading it. What it is, how to write one in 10 minutes, and when it pays off.

2 October 2026 / 11 min read
Does Schema Markup Get You Cited by AI Search? What Engines Say
What Google, Microsoft, OpenAI and Perplexity actually say about schema markup and AI search, which types to add, and the mistakes to avoid.

2 October 2026 / 9 min read
Why I Built an SEO Site on a .si Domain, and What It Costs Me
Google reads .si as a Slovenian domain. Why I built my SEO site on one anyway, what it costs in Google, and when a .si makes sense for you.
How these are written
Four rules every article follows.
AI search advice is full of guesses repeated as facts. These rules keep the articles here on the side of evidence.
The source, quoted and linked
What Google, OpenAI, Perplexity, Anthropic or Microsoft actually published, with the link, so you can check it yourself.
A verdict at the top
Each article answers its question in the first paragraphs, then shows the evidence. No scrolling to find out.
Fact and opinion kept apart
What an engine has documented is presented as its words. Where I add my own view, it is labelled as mine.
Dated, and updated in the open
Every article shows when it was published and when it changed, so you know how fresh the advice is.

Written by
Ashikur Rahman
SEO and AI Search Specialist, in search since 2017. I write these from the same work I do for clients, and publish search news and tool reviews on criticnest.com.
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