Insights

What the engines say, checked against the source.

Short, sourced answers to the questions site owners ask about Google and AI search, with a clear verdict and what to do next.

  • The answer in the first paragraph, the evidence after it
  • Every source linked, so you can check it yourself
  • Written by the person who does this work for clients

3

Articles published

7

Topics covered

Linked

Sources in every article

1 author

No ghostwriters

All articles

Browse by topic.

How these are written

Four rules every article follows.

AI search advice is full of guesses repeated as facts. These rules keep the articles here on the side of evidence.

The source, quoted and linked

What Google, OpenAI, Perplexity, Anthropic or Microsoft actually published, with the link, so you can check it yourself.

A verdict at the top

Each article answers its question in the first paragraphs, then shows the evidence. No scrolling to find out.

Fact and opinion kept apart

What an engine has documented is presented as its words. Where I add my own view, it is labelled as mine.

Dated, and updated in the open

Every article shows when it was published and when it changed, so you know how fresh the advice is.

Ashikur Rahman, SEO and AI search specialist

Written by

Ashikur Rahman

SEO and AI Search Specialist, in search since 2017. I write these from the same work I do for clients, and publish search news and tool reviews on criticnest.com.

More about me

Check who you are hiring

Ask a question

Got a question the articles do not answer?

Send it in. If the answer is about your site, you get a reply about your site. If it is a good general question, it may become the next article, without your name attached.

Send your question

I answer every one personally, by email.