Since AI answers started replacing search clicks, much of my work has been making businesses visible in them: opening sites to AI crawlers, fixing how brands are described, and testing what ChatGPT, Perplexity and Gemini actually say.
My law degrees (LLB, LLM in International Law) taught me to go to the primary source. In AI search that means each vendor's own crawler documentation and what your server actually sends, long before any visibility score.
One person runs the whole loop: I test your prompts, change your robots.txt, rewrite the pages, build the citations and rerun the tests. Nothing is lost between a strategist and a developer.