About me
SEO and AI Search Specialist, in search since 2017. I find out why a site is invisible to Google or AI answers, fix it with my own hands, and show you the proof.
Check who you are hiring
2017
Started in SEO
LLB, LLM
International Law
20+
WordPress sites looked after
1
Person doing the work
The short story
I trained in law first: an LLB, then an LLM in International Law. What stayed with me is a habit, not a career: read the actual rule before forming an opinion, and build every conclusion on evidence someone else can check.
I started doing SEO in 2017. For most of the years since, the job was getting pages indexed and ranked on Google: fixing crawl problems, untangling migrations, speeding up WordPress sites and helping local businesses onto the map.
The job has grown. Buyers now ask ChatGPT, Perplexity and Google's AI for recommendations, and a business that cannot be read, identified or quoted gets left out of the answer. So my work now covers both: rankings on Google, and being named in AI answers.
I also run criticnest.com, where I publish search news and reviews of SEO and AI visibility tools. This site, seogeoaeo.si, is where I take on hands-on work, at prices published on the pricing page.
Real problems, no names
Client work stays confidential, so these are described without names. In each one, the answer came from checking the evidence directly, not from trusting a tool's summary.
A home-services company had spent years with agencies. The homepage ranked; the service pages never did. Their addresses had changed six times across three platform moves, and the homepage was the only URL that had survived them all. That split was the whole answer.
An orthodontic practice's firewall closed the connection on GPTBot, ClaudeBot and three other AI crawlers, even for robots.txt. The robots file itself looked fine, so tools that only read it missed the problem entirely.
My own review site, criticnest.com, moved from WordPress to Lovable. Every one of its 101 sitemap URLs was carried over and checked page by page after the switch.
A medical directory sat at Discovered, currently not indexed. Nothing was technically broken: the site had almost no links pointing to it, so Google saw little reason to crawl. What it needs is links and demand, not code changes.
What I work on
They overlap more than the names suggest, which is why it helps when the same person handles them.
Pages Google will not index, crawl waste, and migrations that must not lose a single URL.
Read more 02Getting businesses named in ChatGPT, Perplexity and Gemini, starting with whether their crawlers can get in.
Read more 03Rewriting pages so the answer comes first and is easy for Google and assistants to quote.
Read more 04Business Profiles, citations, rank grids and review disputes built on Google's own policies.
Read more 05Slow, plugin-heavy WordPress sites made fast again without a rebuild.
Read more 06Lovable sites that render for crawlers, describe every page and deliver their leads.
Read moreHow I work
Google's documentation, each AI vendor's crawler policy and the review rules come before any tool score or trend.
A symptom in a report is where the work starts, not where it ends. Every fix is aimed at the page, template or setting behind it.
I make the changes myself in WordPress, Lovable or your code, or write tickets your developer can act on without a meeting.
Every engagement ends with a recheck: crawl, Search Console, rank grid or AI answers, whichever fits the work.
Methods search engines and AI platforms allow, so results hold. No bought links, fake reviews or review gating.
Your accounts, files and code stay yours, access is removable at any time, and the price is agreed in writing first.
LLB, then an LLM in International Law. Not an SEO credential, but the reason every recommendation comes with its source.
Bought in the 2026 "super intelligence" rush, knowing Google treats .si as Slovenian. The reasoning and the trade-off.
About me, asked
Something else you want to know? Ask it in the form below; I answer personally.
Yes. Every audit, fix and report on this site is done by me. There is no account manager, junior or outsourced writer, which is also why the prices can be fixed and published.
More than you would think. Search and AI visibility run on rules: Google's documentation, crawler policies, review policies and consumer law on fake reviews. Legal training is practice in reading those rules closely and building an argument on them, which is exactly what a review dispute or a technical diagnosis needs.
Mostly small and mid-sized businesses: local services, law and medical practices, publishers and online businesses whose site should be bringing in work. If your site is the main way customers find you, you are in the right place.
criticnest.com is my own site and shows how I build and write. The articles on this site show how I reason. Client work stays confidential unless a client agrees otherwise, so the examples above are described without names.
Yes, for speed on research, crawling and code. Never to invent facts: every claim on this site and in a report is checked against a source or a test I ran myself.
Run the free checker or send your domain with the form below. I look at the site before I reply, and tell you whether you need a paid audit at all.
Say hello
Describe what is going wrong, or what you want the site to do. I check it before replying, usually within one working day.
Goes straight to my inbox. No sales call.